Jason Berek-Lewis?Creator,?Healthy Startups?
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Image courtesy of Crush It!?by Gary Vaynerchuk.
Why should I care about your healthcare startup? There are dozens of others out there who are disrupting all corners of our healthcare systems: insurance, disease mapping, diet management, cardiac health, social networking, exercise and fitness, bill tracking...
Your job is to make me, and thousands - millions! - of others care?about what you are doing. You can differentiate by out caring your competition: it worked for Gary Vaynerchuk, it will work for your healthcare startup too.
Care to win!
In his books Crush It!?and The Thank You Economy, Vaynerchuk sets out his belief that those companies that are passionate enough, that care enough, that live for and love their customers are those that are going to win.
I've said before that there are elements of altrusim in healthcare entrepreneurs (see http://healthystartups.com/founders-blog/2010/12/5/are-healthy-entrepreneurs-altruistic.html), but it's is not enough. Caring means nurturing and rewarding your community, it means building the beta product so that it is cooler than what you aimed to launch, it means answering tweets at 2am, it means rewarding your coders and product guys before you reward yourself, it means treating your Angel investors as angels.
Caring means building something to disrupt our ailing healthcare systems: a tool that will save doctors time, a product that empowers patients to manage aspects of their health, an app that educates teenagers about healthy diets.
Caring means accepting the red tape, the closed shop, the bureacratic blackhole of healthcare and forging ahead because you just have to try.
If your startup does all this and more, I'll take notice and I'll care and I'll reach out to you and ask you to write a guest post for this site because your's is a startup I want to invest in, not only with my money, but with my health too.
Source: http://healthystartups.com/founders-blog/2012/2/6/healthcare-startups-make-me-care.html
aurora borealis s.978 larry ellison go ask alice go ask alice john mccarthy john mccarthy
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